Jornadas Tourspain in Korea & Japan

Madrid Destino will be traveling to Korea and Japan to participate in a Roadshow organized by Tourpsain (November 26-29). We will have the opportunity to hold personal meetings

with approximately 150 agents and tour operators in Seoul, Osaka and Tokyo. Also we will be promoting the new graphic icon of our city (Madrid embraces you) and thus improve and

reinforce the positioning of the Madrid brand and its attributes such as hospitality, kindness, willingness to host, etc. It will also be key to reinforce the non-stop air

connections we have with Tokyo and Seoul and increase the knowledge of our city in both markets, in terms of next year's developments (Gran Vía, Plaza de España, new hotels,

new Davis Cup, Champions League Final in Metropolitan Wanda Stadium, Bicentennial of the Prado Museum...etc)

These Jornadasare focused on Premium tourism (cultural, shopping, enogastronomic luxury) that raises the average daily spending in our city, which positively affects the entire

local sector.