Madrid’s International Tourism Fair is a global meeting place for industry professionals and a business tool that fosters and drives business agreements and networking, in addition to being a place where members of the general public can find the perfect holiday destination. One of the key factors in Fitur's evolution has been its ability to recognise market trends and integrate them into its range of offerings. In view of this, new monographic sections have been added in recent editions, such as Fitur LGBT and FITURTechy, among others.