Jornadas Directas de Turespaña en China

Madrid Destino attends a marketing conference of the destination Madrid in China that will take place from March 31 to April 4, 2019 in the cities of Guangzhou, Shanghai and Beijing. There we will have the opportunity to hold professional meetings with around 200 agencies and tour operators. From the Department of Travel Trade is considered positive participation in these Direct Days organized by Turespaña in China for several reasons: China is being in 2018 (until September), long, the market with the largest share of growth over the previous year, with + 15% and a total of 128,246 visitors. Make known the new graphic icon of the city of Madrid (Madrid embraces you) in one of the most important markets for our city and of greater potential and thus improve and reinforce the positioning of the Madrid brand and its attributes such as hospitality, kindness , welcome will, etc. These days are aimed at Premium tourism (cultural, shopping, luxury food and wine) that raises the average level of daily spending in our city, which has a positive effect on the entire local sector. Three years ago there have been no Turespaña Days in China. Strengthen the direct air connections we have with China. Increase the knowledge of our city, in relation to next year's novelties (Gran Vía, Plaza de España, new hotels, new Davis Cup, Final Champions in Wanda Metropolitan, Bicentennial of the Prado Museum, etc ...)